A Professional Man with twists in his hair wearing a white shirt against a gray background.

I am Uba Obasi,

a UX & Product Designer based in Los Angeles.

Purpose

I turn complex challenges into clear, intuitive solutions by designing products and services that enhance everyday life.

I’ve partnered with global orgs like NBCUniversal, IDG, and Best Buy to create better ways to work, shop, and connect. I’m always looking for ways to improve products, explore emerging technologies, and anticipate future shifts. Whether I’m streamlining consumer services or leading discovery for AI-powered enterprise tools, I bring a calm, collaborative presence to messy problem spaces.

My long-term goal is to use design in the service of humanitarian efforts, particularly in sustainability and transportation. Right now, I’m focused on work that blends design, tech, and business impact, in spaces like gov-tech, B2B, and AI.

I love building tools people actually want to use.

Experience

I am currently a Product Design Consultant. Previously, I worked as a Senior Product Designer at NAX Group and a UX Designer for NBCUniversal, Best Buy, and Platerate. I completed my User Experience Design education at Santa Monica College. As an LMU Economics graduate and former advertising professional at Microsoft, I've gained first-hand experience in marketing strategy, storytelling, and technology.

I established a consulting practice to maintain consistent client relationships while building expertise across industries. I'm now seeking a permanent role where I can leverage my diverse experience to create a lasting impact within a stable, mission-driven organization.

Passions

In my free time, you'll catch me biking to the beach, attending a music festival, improving on a court, exploring new cities abroad, and appreciating different cultures.