A Professional Man with twists in his hair wearing a white shirt against a gray background.

I am Uba Obasi,

a UX & Product Designer based in Los Angeles.

Purpose

I turn complex challenges into clear, intuitive solutions by designing products and services that enhance everyday life.

I’ve partnered with global orgs like NBCUniversal, IDG, and Best Buy to create better ways to work, shop, and connect. I’m always looking for ways to improve products, explore emerging technologies, and anticipate future shifts. Whether I’m streamlining consumer services or leading discovery for AI-powered enterprise tools, I bring a calm, collaborative presence to messy problem spaces.

My long-term goal is to use design in the service of humanitarian efforts, particularly in sustainability and transportation. Right now, I’m focused on work that blends design, tech, and business impact, in spaces like gov-tech, B2B, and AI.

I love building tools people actually want to use.

Experience

I am currently a Product Design Consultant. Previously, I worked as a Senior Product Designer at NAX Group and a UX Designer for NBCUniversal, Best Buy, and Platerate. I completed my User Experience Design education at Santa Monica College. As an LMU Economics graduate and former advertising professional at Microsoft, I've gained first-hand experience in marketing strategy, storytelling, and technology.

Recommendations

  • “Uba is not only a talented designer but also a truly collaborative team player. He keenly understands user needs and business goals and translates them into seamless and visually appealing designs. His attention to detail and commitment to high-quality work make him a valuable asset to any product team. He excels in communication and consistently contributes valuable insights during brainstorming sessions.”

    Michael Theuringer, Head of Product at NAX Group

  • “I've seen Uba's exceptional ability to blend design thinking with business strategy. His background in economics and marketing gives him unique insight into product-market fit and connecting user goals with business goals. Uba is a solution-oriented strategic designer who delivers with care and positivity — a great fit for any UX team.”

    Benjamin Schuster, Principal Product Designer at Target

  • “Uba was a consummate professional from the very first day. He stepped in and learned all the NBC processes quickly and provided the UX design support the whole team needed. Beyond just his skillset, he has a terrific attitude and was able to integrate with the team seamlessly. His empathy and soft skills are key to making him a strong UX designer.”

    Coburn Hawk, UX Design Director at NBCUniversal

Passions

In my free time, you'll catch me biking to the beach, attending a music festival, competing on a court, exploring new cities abroad, and appreciating different cultures.