“Uba is not only a talented designer but also a truly collaborative team player. He keenly understands user needs and business goals and translates them into seamless and visually appealing designs. His attention to detail and commitment to high-quality work make him a valuable asset to any product team. He excels in communication and consistently contributes valuable insights during brainstorming sessions.”

Michael Theuringer, Head of Product at NAX Group

“I've seen Uba's exceptional ability to blend design thinking with business strategy. His background in economics and marketing gives him unique insight into product-market fit and connecting user goals with business goals. Uba is a solution-oriented strategic designer who delivers with care and positivity — a great fit for any UX team.”

Benjamin Schuster, Principal Product Designer at Target

“Uba was a consummate professional from the very first day. He stepped in and learned all the NBC processes quickly and provided the UX design support the whole team needed. Beyond just his skillset, he has a terrific attitude and was able to integrate with the team seamlessly. His empathy and soft skills are key to making him a strong UX designer.”

Coburn Hawk, UX Design Director at NBCUniversal

"Uba has consistently demonstrated excellence, innovation, and leadership throughout his tenure at NAX. In his role at NAX, Uba spearheaded the UX design for Reguard - our largest venture to date. However, what stands out most about Uba is his commendable ability to communicate effectively across various functions. He doesn’t just communicate well, he does so in a way that endears him to each function and pushes them towards the team’s goals. His engagements with business strategists, venture leads, and managing directors have ensured that our design initiatives align with our business goals."

Wesley Walker, Managing Director and Head of North America at NAX Group

“Uba was a privilege to work with throughout his internship with us. He worked together with our PM intern throughout the summer on a visionary project that involved lots of discovery, understanding of customer behavior, and developed recommendations for future improvements that excited the whole team. He showed care for his users through his designs and brainstorming, taking into account multiple personas and accessibility criteria. With the internship being remote this summer, he was able to effectively tackle his projects as well as participate in design critiques, research studies, and agile ceremonies. Uba took feedback well, showed intent to grow his design expertise, and I enjoyed having him on the team!”

Kelly Xu, Associate UX Designer at Best Buy

"During the time I worked with Uba at PlateRate, I enjoyed seeing him grow in confidence and skill. As a Junior UX Designer at PlateRate, Uba ultimately helped identify and improve the broken user journeys within the food-ordering app. He accomplished this by aiding heuristic analysis, conducting user interviews, and reorganizing the information hierarchy of the app’s menus. He even took the self-initiative to propose an entirely restructured user flow for checking out. I was very impressed by his motivation and determination to see his projects through. Not only does Uba have many technical skills, he also has great personal qualities. Even though he entered the company as a Junior UX Designer, he learned very quickly from his peers. His biggest growth was in his ability to communicate."

Sydney Swanson, Freelance UX Designer at Platerate