I help to define the high-level plan a business is looking to achieve with its product.

I focus on product differentiation and viability in the market.

I design solutions for the end user.

I consider individuals’ engagement with the product or service, the economic impact on the business, and the technological feasibility.

I identify competitors in a given industry and compare them to the company’s position.

I research key players in the market and look at the strengths and weaknesses of each competitor.

I analyze any potential opportunities or threats relative to the company.

I organize and categorize website content effectively.

I help users find information that’s most relevant to them when navigating the site and completing tasks.

I implement design concepts in a digital format.

I refine and validate the design with user testing and feedback.